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Organizations that do not take digital trust into account

The vast majority (84%) of business and IT decision makers in Europe say they recognize the importance of digital trustbut less than 10% of them have designated a staff member responsible for the matter, and only 19% say they measure the maturity of their digital trust practice in any meaningful way.

Even more (86%) say digital trust will be even more important by 2027 than it is today, but only 27% offer digital trust training to staff.

This is according to pan-European research from the cyber association. isacawhich revealed significant gaps between the way organizations operate today and what they should be doing to establish leadership and earn the trust of customers or users in the digital world.

“Companies see digital trust as critical, and its importance will only increase as they prioritize digital transformation, customer trust and business security. However, organizations have yet to understand the steps required to reach a mature state of digital trust that could have serious financial, regulatory, and reputational repercussions,” said Chris Dimitriadis, chief strategy officer, ISACA.

ISACA defines digital trust as “trust in the integrity of relationships, interactions, and transactions between providers and consumers within an associated digital ecosystem.” The organization says that digital trust drives both consumer decisions and business resilience in the digital world.

ISACA said that a single breach of digital trust can have “devastating impacts” for businesses, and respondents tended to acknowledge this, agreeing that those who did not pay attention to the problem experienced a decline in reputation (66%), more privacy breaches (56%), more cyberattacks (54%), customer loss (54%), and unreliable data (47%).

It found that progress toward a mature digital trust strategy was being held back by lack of skills and training (53%), lack of alignment with business goals (42%), lack of leadership or board buy-in ( 37%), lack of budget (37%) and lack of technological resources (30%).

Less than half of those surveyed also said there was not enough external collaboration between professionals in fields considered critical to digital trust, such as cybersecurity, data integrity, and privacy.

“Organizations that have digital trust in mind are much more likely to see their business grow stronger and quickly see the value of their investments”

Rolf Von Roessing, ISACA

“Digital trust must be supported by all corners of an organization. Each department needs to integrate policies into their business and determine how they can promote digital trust between customers and employees. Those organizations that have digital trust in mind are much more likely to see their business grow stronger and quickly see the value of their investments,” said Rolf Von Roessing, ISACA evangelist.

Looking on the bright side, 76% of respondents said digital trust was extremely important to broader digital transformation, and as a result, those running digital transformation projects are starting to make the necessary changes to their internal structures, including the designation of a responsible person. .

At this point, ISACA said that professionals specializing in IT strategy or governance, cyber security, and IT in general were best positioned to manage digital trust, and that as demand grew, so would the opportunity to for people to step up, gain insight and lead. Multidisciplinary teams.

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